Since its inception, J. Hunter Pearls has worked in close partnership with local communities on Vanua Levu, Fiji’s second largest island, to produce its prized pearls, thereby ensuring that the benefits are spread all around. In addition to paying yearly leases to traditional fishing rights owners where the company’s two pearl farms are located in Savusavu and Kioa, the company provides much needed jobs for local people and scholarships to deserving students. This gives them the resources to improve their villages whilst still retaining their traditional way of life.
PRESERVING THE ENVIRONMENT
A big part of the brand’s philosophy and day-to-day business practice is the protection and preservation of the natural environment – the source of J. Hunter’s astounding pearls. To ensure the nutrient rich bays stay pristine, the company adheres to a strict environmental code of practice, which has had the added benefit of increasing fish stocks for local communities, who rely on fisheries for food and income.
J. Hunter Pearls has come a long way from its very humble beginnings on a remote coastal township in the South Pacific. Today, it can be found alongside some of the leading luxury jewellery brands worldwide. And we like to think the beauty of our pearls is more than skin deep. For, besides their unique, natural hues – unmatched anywhere in the pearling world – it is the story of how they are grown that truly sets them apart.